Emailing Collect
Tuesday, May 19, 2009
Please, please, please can I have it? I promise to be good!Every parent knows the power of a begging child. We deal with it almost everywhere we go with kids. Retailers also know the power of begging kids and have long engaged in the practice of placing certain items at kids' eye level on shelves and in check-out isles.
Now e-tailers are wanting a piece of the pie. A new online payment service, "Bill My Parents," recently launched an exclusive partnership with Amazon.com. Now kids can shop for items online and beg their parents through email to accept the charges. I have a feeling you'll start seeing this service on other large retail websites very soon.
Posted by Travis Gianchetta on May 19, 2009 at 08:56 AM