At Hynes, our professionals have a wealth of knowledge about integrating new media with communications campaigns. Here we offer some of our insights (and other tidbits) that will be of interest to our clients and the general public.
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Julia Angwin has some tips on how to build a following on Twitter in this weekend edition of the Wall Street Journal. My advice? Stick with it and truly dedicate yourself to engaging in an online dialogue—even if it sometimes feels like a million monologues going on at once—and integrate Twitter will all you other social media environments.
No company or entrepreneur today, upon launching a new newspaper, would actually spend the absurd sums of money required to print the thing on paper and deliver it to households. They would launch a Web-only news product, right? Well, maybe. I see a path that leads to the death of the news Website, as well.
Check out the Congressional Tweetstream at TweetCongress.org. It’s fun to guess which members are Tweeting themselves, and which Tweets are processed through staff.
How do you know if your new media campaign is working?
Italian Catholic Church calls on faithful to give up texting for Lent.
Crowd sourced crimefighting could be the wave of the future
